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    Open House vs Private Showing: Which One Gets You the Advantage in San Diego?

    • Ken Schwartz
    • July 15th, 2025
    • 0 min read

    If you’re on the hunt for a home in the San Diego Metropolitan Area—or even just taking a leisurely look—you’ve probably stumbled upon a few open house listings. But are open houses really the best way to check out homes? Or do private showings provide a more strategic advantage?

    The reality is that each option serves a different purpose. Depending on where you are in your home-buying journey, one method may be significantly more effective than the other.

    In the current San Diego market—where desirable homes can sell in a flash and buyers need to be prepared—understanding how and when to tour properties can be just as crucial as knowing what you want.

    Let’s break it down.

    What’s the Point of an Open House?

    Open houses typically take place on weekends, shortly after a property hits the market. They aim to generate excitement and draw in as many potential buyers as possible in a limited timeframe.

    For buyers, open houses offer one key advantage: accessibility. You don’t need an appointment or an agent to step inside. If you’re just starting out or exploring what’s available in a specific neighborhood, open houses are a great way to gather information quickly.

    The Pros:

    • Low-pressure browsing: You can pop in and out of several homes in one afternoon without any commitment.
    • Market research: Open houses help you compare price points, layouts, finishes, and neighborhoods—especially useful if you’re refining your criteria.
    • Observing demand: A packed open house indicates competition, while a quieter one might signal a potential opportunity.

    The Cons:

    • Surface-level access: With other visitors around, it’s challenging to take your time or ask detailed questions.
    • No privacy: You won’t have much space to reflect or explore the home at your own pace.
    • Missed windows: By the time you express interest, another buyer may have already scheduled a private showing or submitted an offer.

    When Private Showings Give You the Edge

    Private showings require a bit more effort. Your agent needs to coordinate them, and you’ll often need to be pre-approved, but they provide a more in-depth, strategic experience.

    If you’re a serious buyer, private showings are where the real work happens. You can view the home on your terms, without distractions, and you’ll have the opportunity to ask detailed questions and make meaningful observations.

    The Pros:

    • Focused attention: Your agent is there to discuss the pros, cons, and context—like price history, time on market, or comparable listings.
    • Unfiltered experience: You can open closets, check storage space, test natural lighting, and explore layout flow without an audience.
    • Better timing: With private showings, you can often get in early—before an open house is even scheduled—and have time to evaluate whether to act.

    The Cons:

    • Requires coordination: You need to schedule a time with your agent and the seller’s agent, which may limit access based on availability.
    • Less spontaneous: Unlike an open house, you can’t just walk in on a whim—you’ll need to plan ahead.
    • Expectations of readiness: Especially in competitive markets like San Diego, agents may assume that anyone requesting a private showing is ready to make a quick decision.

    What Buyers Often Miss

    Here’s something many buyers overlook: when and how you tour a home can significantly impact your ability to compete for it.

    Imagine a new listing goes live on a Thursday. The open house isn’t scheduled until Sunday. However, serious buyers who are working closely with an agent might book private showings on Friday or Saturday—and submit offers before the open house even takes place.

    This scenario is common in today’s San Diego market. It serves as a reminder: if you're relying solely on open houses, you might already be a step behind.

    Private showings give you more time to think critically, more privacy to evaluate what truly matters, and more opportunities to act quickly—if the home feels right.

    When to Choose One Over the Other

    If you're just starting your home search and figuring out what you want, open houses are a great way to begin. They let you casually explore different layouts, neighborhoods, and price points without any commitment or the need to coordinate with an agent.

    As you start to narrow down your options and see homes you can genuinely picture yourself living in, it’s time to shift toward private showings. Use open houses to gather ideas, but rely on private showings to make confident decisions.

    Once you're ready to buy, private showings should become your primary strategy. They allow you to act quickly, examine homes in detail, and submit strong offers without waiting for a crowded weekend event. If you’re relying solely on open houses at this stage, you could miss out on the best opportunities.

    Touring Tactics: What to Pay Attention to in Either Setting

    • Natural light: Check how the lighting changes at different times of the day, if possible.
    • Noise: Is the home near a busy road, school, or construction site?
    • Storage: Closet and cabinet space often gets overlooked during quick tours.
    • Layout: Walk through as if you're living there—does the flow feel right?
    • Condition: Look beyond staging. Are there signs of deferred maintenance?

    Bring a checklist, take photos (if allowed), and debrief with your agent after each tour to keep your impressions fresh.

    Bottom Line: The Advantage Is in the Strategy

    In fast-moving markets like San Diego, buyers need more than just property alerts—they need a solid plan. This includes understanding the best way to tour homes based on their stage, urgency, and market conditions.

    Open houses are a useful tool for exploration. But if you’re serious about buying—or trying to secure the right home in a competitive market—private showings provide more clarity, context, and control.

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    About the author

    Ken Schwartz

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    Since 2008, I have been helping clients reach their goals, and doing so in the most professional fashion possible. I graduated with a Bachelor’s Degree in Mechanical Engineering from the University of California at San Diego in 2008. After working in the field for a short time, I found my true calling in Real Estate. My ability to talk with people and problem solve made real estate a perfect fit for me. I obtained my Real Estate License in 2008 and have worked in the industry ever since. My previous experience includes Property Management and helping clients Buy or Sell their home. In 2012 I received my Real Estate Brokers license and have recently joined the team at CENTURY 21 Affiliated. When I'm not out selling homes, I love spending time with my wife and 4 french bulldogs. I also play in an adult baseball league, which helps fulfill my competitive nature. Having played baseball in high school, it is a great extension to my glory days. Thankfully San Diego has such great weather, we can play year round. My expertise in the San Diego market and the outstanding resources of CENTURY 21 Affiliated give my clients the satisfaction that I can provide them the best quality service out there. A Real Estate transaction can be a stressful time, but it doesn't have to be. We do everything we can to make it as smooth as possible, while delivering our clients the best value and helping to build their personal wealth.

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    Ken Schwartz Real Estate

    Ken Schwartz | CA DRE #01854235 | NMLS 2461429

    2020 Camino Del Rio N. Suite 800, San Diego CA 92108

    2020 Camino Del Rio N. Suite 800, San Diego CA 92108

    Call Us:

    858-500-2195

    Message Us:

    [email protected]

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